Brand Development Aligns with Market Demands
The year 2016 marks a period of rapid development for Jiajiaxi, with the focus on intensifying investment attraction. Dealership representatives shared their views and expressed anticipation and confidence in the future development of Viosea. The main points are summarized as follows:
Initial Formation of Brand Building System: Since shifting its strategic focus to brand transformation, Jiajiaxi has developed a series of mid-to-high-end cooker products, including energy-saving second-generation models, triple-gas compatible large Jianeng models, cleaning models, and windproof flame-concentrating models. These efforts have further enhanced Jiajiaxi's core technological capabilities and market differentiation competitiveness in cookware products. Additionally, an experienced marketing service team has been established, reflecting the company's determination to strengthen and expand the Jiajiaxi brand. Significant human and material resources have been invested to support agents in developing terminal outlet networks.
Marketing Guidance Supporting Brand Investment Attraction: A comprehensive investment attraction guidance plan has been established to turn our envisioned brand development plan and brand influence construction into reality. The company enhances brand influence through various forms such as basic printed marketing strategy books, standardized and comprehensive brand visual identity systems (VI), online media promotions, and television media. It strengthens brand investment attraction efforts through standardization, visualization, and deep customization.
Standardized Service Management for Business Teams: Assist agents in establishing their own business teams by providing unified manufacturer training before employment, follow-up management of sales personnel, and on-site guidance for practical recruitment services. Help agents quickly analyze market dynamics and formulate corresponding strategies to address them.
Upgrade of Conference Marketing for Investment Attraction: Conference marketing has proven to be an effective fast track for rapid brand channel development. Efforts to implement and promote it will be intensified, and various forms of large, medium, and small conference marketing events will be planned to adapt to different times and markets. Brand building is a long-term strategic task and a systematic project. It is also a shared dream in our hearts. We will work together to shoulder the responsibility of brand building, contributing and benefiting together.
